Social Review Sites Fall Short of Promise

Restaurant review sites promised to be the cutting edge of local-social marketing. In spite of early excitement and results, Yelp, Foursquare, and Urbanspoon have stalled. This has implications beyond these sites and markets. Marketers are learning that social-local-mobile marketing isn’t for everyone.

Read the rest on my blog on The CMO SiteSocial Review Sites Fall Short of Promise


Republicans Target Marketing Guns on New Hampshire

Republican candidates are using a mix of old and new-media marketing tools to reach state voters for the important New Hampshire primary on Tuesday.
Read the rest of my latest blog on  The CMO Site – Republicans Target Marketing Guns on New Hampshire.